Business Branding Speaker in Gig Harbor Wednesday

A presentation sponsored by the Alliance of Women Owned Businesses is scheduled Wednesday, October 12 for women who own businesses or are contemplating starting a business. Guests attending their first meeting are invited free of charge. Others may pay a small meeting fee, or may join the organization. Details of the presentaiton are:

Building a Buzz-Worthy Brand – On Any Budget

Work smarter, not harder. Discover the secrets of effective branding and how following some simple rules will ensure that all of your marketing and sales efforts are more targeted and effective than your competition. Brand is more than just a pretty logo and actually impacts your bottom line: it is your core promise, personality and value you deliver to customers. Branding effectively and connecting with customers isn’t about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. You’ll learn how to build a brand to inspire loyalty, increase sales, outrun your competition and make smarter marketing investments.

Attendees will:

• Discover what brand really means – and the 3 crucial ways it matters to your bottom line.
• Demystify confusing marketing terminology once and for all (brand, marketing, PR….oh my!)
• Learn about the 10 key questions to building a strong brand strategy
• Avoid  the 2 biggest branding mistakes that businesses make
• Discover how to apply the brand strategy “inside and out” to better connect with customers, employees and partners.

Speaker: Maria Ross, President, Red Slice Media, Seattle